Improving your online presence Part 4: Adding the right kind of content to your website

I remember back in the 1990s when doing something akin to simply changing a comma to a period every day on your website might improve your rankings on the search engines. Assuming you are doing everything as good or better than your SEO competitors, making a slight change to your website might help, but the chances of it making a difference are slim. Nowadays, you need to have a strategy for adding content to your site on a regular basis. Of course, if your site is not already well optimized relative to your competitors, adding content may not help you meet your SEO goals. There are other reasons to add content to your website, especially if your site is a resource for others. However, if you want to help your SEO rankings you need to have a specific content building strategy, and you probably should invest in an SEO expert to help you maximize content building and SEO efforts.

I like the idea of having a blog on your site, but here are some other ideas for adding content to your site:

• Product Reviews.
• Press releases.
• Client testimonial.
• Client success stories and case studies.
• A FAQ page you update regularly.
• All of the above could be done in short video snippets. 

Important things to remember:

• The content you ad to your site needs to be unique
• Be careful about adding content stuffed with keywords
• Look for internal linking opportunities for your keywords within the content you add to your site
• Don't forget to format your Heading tags and Meta-data correctly when you add new content to your site
• Try to get external links that go directly to your new content, not just to your home page.

Adding content can be tedious, but if you develop a plan for updating your website's content on a regular basis you will have a much better chance of having a positive impact on your web presence.


Good luck-and if you need any help feel free to call me at 720-279-1876 for a free initial consultation.