Friday, January 08, 2010

SEO Strategies for 2010

Strategy Number One:

Build a good website!

Good grief-I was looking at a Drupal implementation TODAY that did not come with the ability a have sitemap, or make a title tag even slightly different than the H1 tag!

I was looking at a Joomla implementation this week with URls longer than an NBA player’s left arm, and the code would make the brain of even a “Beautiful Mind” shut down.

So pretty please, with sugar on top, get the basics right:

Back-end on-page Optimization
  • Unique and relevant meta data.
  • Unique and relevant heading tags.
  • Only one H1 tag per page.
  • Internal links via keywords, pointing to those pages that actually have the keywords in them.
  • Clean, SEO-friendly URLs. (What do these look like? Another blog topic)
  • Fast loading pages.
  • Don’t forget about 301 re-directs-at least make certain mydomain.com is pointed to www.mydomain.com.
  • An xml sitemap.


Human facing front-end content:
  • Good content written for the average Joe. (I don’t practice what I preach; my websites and blogs can be too technical.)
  • Good quantity of content. Tell your story; provide good information-more and better than your competitors.
  • Update your content as much as needed. (How often do you need to update your content? Hmmm-I should blog about that)
  • Unique content on each page.

Did I forget something? Probably, but I can always come back here and add it later. If you have any positive input or questions, take some time to respond below. Good luck in 2010!

Here is a bit about my Internet Marketing Consulting company I wrote today. What do you think?

"Integrity Internet Consulting is a 4 year old Denver based business that employs some of the leading expert consultants in the ever changing world of Internet marketing, including Search Engine Optimization (SEO), Pay-Per-Click Marketing (PPC), Social Media Strategies, Website development & blog development. We also provide comprehensive business consulting and marketing strategy development and implementation. We provide these services to technology companies, law firms and various other businesses in Denver, across the US and internationally. We have grown over the last 4 years leaps and bounds via our reputation. We are well connected in the legal and technology industry. Please take the time to visit our website www.integrityinternetconsulting.com and one of our business partner’s websites that we do a significant amount of work for: www.demandmcg.com. We have an office in the Art District just south of downtown Denver at 910 N Santa Fe. We have a very talented group of employees and contractors we work with throughout the Denver and Boulder area."

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