I received this question from an acquaintance of mine the other day regarding search engine optimization, so I will answer it here...
"I had a question I thought you might have a good answer. If a firm has 10 website for the same or similar practice areas does that dilute their Google results. I realize they are competing against themselves and the issue of duplicate content."
This is me, thinking out loud...
10 websites for the same firm?
If they are all competing for the same optimized keyword phrases or search traffic, then I believe these principles apply, but I am always looking for good feedback and solid opinions from others (not spam!).
In general, Google's objective seems to be to bring back the best results for the searcher. The most relevant results, and I suspect, anappropriate variety. Meaning that when Google can avoid it, they would much rather bring back 10 different websites in the top 10, than 10 results from the same website.
Therefore, my goal would be to make certain that the 10 websites could not be linked together by Google in any way.
This means not sharing links, not sharing closely related, IP addresses, not being a part of the same Google webmaster or analytics account, and anything else that would keep Google from discovering that they are from the same company.
Google might look at addresses, phone numbers, names on the account, and anything else that could make the sites seem too similar.
It is a lot of work that could pay off, depending on the market and the potential revenue that could be generated.
For a free consultation please feel free to call me any time at 720-985-7945 or visit my website with more information on search engine optimization.
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