I read on Hubspot today that the importance of on-page vs. off-page SEO is a 25% to 75% split.
That may be the case for very competitive search terms, but I do not believe that to be the case for less competitive or even the majority of local search terms.
Certainly lawyers, plastic surgeons, real estate and some competitive technology industries may have this experience, but beauty salons, massage therapists, and many other types of business need to spend more time and/or money on content than links.
You really need a competitive Internet marketing analysis to determine what your SEO strategy should be.
Contact me (Dan Stratford) at 720-985-7945 to schedule a free consultation.
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