I am excited about this new term I heard from the SEO team at LexisNexis; "Transparent SEO". It's an SEO service where the SEO experts (in this case, LexisNexis/Martindale Hubbell's SEO service for attorneys) don't make empty promises to their customer's for position on Google, however, they give their customers an idea of the amount of time that will be spent on the program as well as an overview of the strategies the SEO consultant will be implementing. This allows the customer to hold the SEO firm accountable and essentially get what they are paying for: SEO knowledge, SEO strategic development, SEO implementation and consistent SEO management.
A new SEO firm in Denver that does NOT do work for attorneys but for other types of industries including real estate, appraisal firms, beauty salons, other service and other retail based businesses in Colorado and around the country is Integrity Internet Consulting. You can get to their site at http://www.integrityinternetconsulting.com/ or http://www.integrityroi.com/.
Thursday, January 31, 2008
Monday, January 21, 2008
The Top Pay Per Click Marketing Mistakes
Too Many Keywords Per Pay Per Click Marketing Ad Group
It's important to target your Pay Per Click Marketing keywords to be as relevant as possible. Don't group all your keywords into one or two ad groups-splitting them up will give you more control over ad variables so that you can be as relevant as possible.
Tracking the Results of Your Pay Per Click Marketing Program
Too many businesses throw money away on Pay Per Click Marketing without even tracking the results. We can show you how to track which keywords result in sales, leads or actions taken, and how to improve the profitability of your program.
Not Separating Your Pay Per Click Marketing Content and Search Marketing
This may be the biggest mistake of all. Content search results are not nearly as valuable as search results. If you do not know the difference, then you need to call us for a free 15 minute consultation at 303-997-3424.
Utilizing Geo Targeting in Your Pay Per Click Marketing Locao or Regional Program
We have customers that are able to profit from keywords they would never be able to profit from in a Search Engine Optimization program. Yet for many businesses geotargeting can be a wasted investment. You really need to talk to our expert to find out which applies to your business: call 303-997-3424 for a FREE 15 minute consultation.
Not Considering a Search Engine Optimization Strategy
Of course, many businesses need to implement a Pay Per Click marketing program alongside a Search Engine Optimization program (otherwise known as SEO).
Visit the links below for more help:
Pay Per Click Marketing
Pay Per Click Marketing Denver
Pay Per Click Marketing Las Vegas
Pay Per Click Marketing Kansas City
Pay Per Click Marketing Hawaii
It's important to target your Pay Per Click Marketing keywords to be as relevant as possible. Don't group all your keywords into one or two ad groups-splitting them up will give you more control over ad variables so that you can be as relevant as possible.
Tracking the Results of Your Pay Per Click Marketing Program
Too many businesses throw money away on Pay Per Click Marketing without even tracking the results. We can show you how to track which keywords result in sales, leads or actions taken, and how to improve the profitability of your program.
Not Separating Your Pay Per Click Marketing Content and Search Marketing
This may be the biggest mistake of all. Content search results are not nearly as valuable as search results. If you do not know the difference, then you need to call us for a free 15 minute consultation at 303-997-3424.
Utilizing Geo Targeting in Your Pay Per Click Marketing Locao or Regional Program
We have customers that are able to profit from keywords they would never be able to profit from in a Search Engine Optimization program. Yet for many businesses geotargeting can be a wasted investment. You really need to talk to our expert to find out which applies to your business: call 303-997-3424 for a FREE 15 minute consultation.
Not Considering a Search Engine Optimization Strategy
Of course, many businesses need to implement a Pay Per Click marketing program alongside a Search Engine Optimization program (otherwise known as SEO).
Visit the links below for more help:
Pay Per Click Marketing
Pay Per Click Marketing Denver
Pay Per Click Marketing Las Vegas
Pay Per Click Marketing Kansas City
Pay Per Click Marketing Hawaii
Friday, January 18, 2008
"Transparent" SEO
How many have you heard an SEO service company pitch that goes like this:
"Pay us X thousands of dollars and see what happens."
or
"Sign a long term contract with us for x thousands of dollars and see what happens."
There are two companies I know of that are breaking the mold when it comes to transparency and SEO.
LexisNexis/Martindale Hubbell is actually offering an SEO service for attorneys that is as transparent as it can be. They provide the attorney with an estimate of the hours it will take to provide a successful SEO campaign based on the competitive landscape of the keywords. The attorney receives reports every month with reports services provided so that the attorney can hold them accountable. No one else that I know is providing that transparent of a service for attorneys.
For non-attorneys there is a newly formed SEO company that does the same thing. The company is based out of Denver, and they are called Integrity Internet Consulting.
"Pay us X thousands of dollars and see what happens."
or
"Sign a long term contract with us for x thousands of dollars and see what happens."
There are two companies I know of that are breaking the mold when it comes to transparency and SEO.
LexisNexis/Martindale Hubbell is actually offering an SEO service for attorneys that is as transparent as it can be. They provide the attorney with an estimate of the hours it will take to provide a successful SEO campaign based on the competitive landscape of the keywords. The attorney receives reports every month with reports services provided so that the attorney can hold them accountable. No one else that I know is providing that transparent of a service for attorneys.
For non-attorneys there is a newly formed SEO company that does the same thing. The company is based out of Denver, and they are called Integrity Internet Consulting.
"Transparent" SEO
How many have you heard an SEO service company pitch that goes like this:
"Pay us X thousands of dollars and see what happens."
or
"Sign a long term contract with us for x thousands of dollars and see what happens."
There are two companies I know of that are breaking the mold when it comes to transparency and SEO.
LexisNexis/Martindale Hubbell is actually offering an SEO service for attorneys that is as transparent as it can be. They provide the attorney with an estimate of the hours it will take to provide a successful SEO campaign based on the competitive landscape of the keywords. The attorney receives reports every month with reports services provided so that the attorney can hold them accountable. No one else that I know is providing that transparent of a service for attorneys.
For non-attorneys there is a newly formed SEO company that does the same thing. The company is based out of Denver, and they are called Integrity Internet Consulting.
"Pay us X thousands of dollars and see what happens."
or
"Sign a long term contract with us for x thousands of dollars and see what happens."
There are two companies I know of that are breaking the mold when it comes to transparency and SEO.
LexisNexis/Martindale Hubbell is actually offering an SEO service for attorneys that is as transparent as it can be. They provide the attorney with an estimate of the hours it will take to provide a successful SEO campaign based on the competitive landscape of the keywords. The attorney receives reports every month with reports services provided so that the attorney can hold them accountable. No one else that I know is providing that transparent of a service for attorneys.
For non-attorneys there is a newly formed SEO company that does the same thing. The company is based out of Denver, and they are called Integrity Internet Consulting.
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