Sunday, November 25, 2007

Press Releases

Press releases are an excellent way to market your business, and gain links back to your site. here is an example of a recent press release we developed and submitted to multiple sources. Note the links and the keywords that are appropriately linked...

Time travel back to 1988: An exciting new activity kit is sweeping into specialty toy stores and catalogs – Illustory gives kids the opportunity to publish their own original book. Today, the internet has totally changed the way we search for that perfect gift. Illustory has withstood the tides of change and continues to prove itself as a favorite gift for creative kids.They discover just how much fun writing and illustrating a story can be. And when their very own hard-cover book arrives in the mail, kids experience a sense of pride that reinforces their love of books and reading.

As the inventor, Craig Ebel of Colorado is now making Illustory available on a new website: http://www.creatively-ever-after.com/. Buy Illustory at a price of $19.95, with free shipping and find information about how the product got its start.

“I was truly inspired when I saw the unbridled imagination captured in a simple storybook that my daughter had created in her first-grade class,” Ebel recalls.

Ebel added professional typesetting and a hard-back binding to transform the story into his first prototype. A kit was then assembled that included all the materials a child-author needs to create a story and illustrations. A postage-paid envelope was included so that no other costs are required to have a book published and delivered. Once introduced into the toy market, Illustory took flight as if under its own power.

What is it about the Illustory book that you think makes it so popular?
Illustory is such a unique product. The process of writing a storybook provides kids with the freedom to unleash their creativity. And when they receive their own finished Illustory book in the mail, their efforts are rewarded in the form of a permanent book they can be proud of.
What makes an "Illustory book" so unique?We treasure books because they capture an individual's personal expression. Each finished Illustory book is a treasure not only because it is a professionally-bound and typeset book, but also because it preserves the child-author's innocence and unbridled imagination.

What makes Illustory educational?
When a parent buys educational toys for their child, the best ones are toys that also hold the child's interest. Illustory is a fun project that exercises the creative soul while utilizing writing and drawing skills.

What is included with the "Illustory create your own book" package?Everything is included with each Illustory create your own book kit including markers and forms for the story and a postage-paid envelope to send in the manuscript. Even the return postage for the finished Illustory book is included. Just add creativity.

What makes Illustory a good "arts and crafts" gift?Arts and crafts is another way to describe a creative activity. Illustory is the ultimate arts and crafts kit because a child's creativity is rewarded with a beautiful hard-bound book. The experience results in a sense of pride that reinforces the child's love of books and reading for the rest of their lives.

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